Closed Loop Recycling Systems for Venues & Events

If you're hosting a large music festival, or small fair, you have an office building, or shop/cafe with many people consuming food and drinks on-the-go, it's likely that there will be a significant amount of waste generated. This waste can quickly accumulate and become a problem.

Fortunately, we offer a variety of tools and resources to help you reduce, manage, and recycle your waste. In addition, we provide metrics to track your progress and measure your impact, which can help you optimize your system and showcase your positive results.

Let’s Work Together
fun fact: we cater to 50% of the Dutch Festivals
Appreciation from Fellow Innovators
(AKA Our Clients)
“Amazing things happen by collaboration. Partnering with The Rubbish Project is an innovative journey how to redefine end of life with production in mind and stop treating things as waste but treat them as valuable raw material/building blocks for something new. Or as they say it, if we don’t end waste now we will have a rubbish future”
Jordie Brouwer, Business Development Manager @ Huhtamaki
We can help you to...
reduce waste
capture used products
increase recycling
choose the right products for your events
capture data & provide traceability software for material lifecycles

we are uniquely skilled at creating closed loop systems

Closed Loop recycling system

noun //

The process by which a product or material can be captured and recycled back into the same product.

Basically it means that your used products are made back into new ones over and over again.

Event Recycling & Activations

Elevate your events with eco-friendly solutions, showcases and expert guidance in event recycling and activations (stand, staff, concepts etc.).

We have worked with events such as Tomorrowland, Pukkelpop, TT Festival Assen, Parkpop, Anouk, Concert at Sea... to name just a few. As the leaders in this space we have the experience, the resources and the team to make this your greenest event yet.

Event Recycling & Activations Packages
Eco-Essentials Package
starting at 850 EUR
This is a must have for a greener event with cup-to-cup for PET cups
We include the following : 
- Logistics (material collection, sorting etc.) - Recycling your waste streams
- Traceability data
- Project partners have partnership prices

Our project partners are:

AB Inbev, MOJO Concerts, LOC7000, to name a few
Eco-Conscious Team Package
starting at 8,500 EUR
If you don’t have the right team on the ground to make this happen this package is for you.
Everything in the Eco-Essentials Package Plus: 

- Activations (stand, staff, concepts)

- Event needs produced from recycled materials (cupkeepers, tokens etc)
Book a discovery call
Custom Eco-Event Package
starting at 8,500 EUR
If you are not really sure about what exactly you will need or you just want to mix and match this is the package for you.
We can be in touch with a custom quote for you as well if you prefer as long as you share some info with us upfront.
Book a discovery call

Are You An Event Organizer?

If you would like to join our slew of event partners and make your event greener and more sustainable with cup-to-cup recycling, activations and more, click the button below. We would love to hear from you.

Have a Greener Event

who do we work with?

At our company, we collaborate with a wide range of waste producers, including Festivals, Music Venues, Football Stadiums, Offices, and more. Our main goal is to increase recycling and promote segregation to ensure clean waste streams. This approach not only increases the number of separate waste streams but also enhances the value of the recycled materials. We aim to keep the recycled material within our closed-loop system as much as possible.

To achieve this, we become a customer - either directly or through a partner - for the collected material. With a large and expanding network of recycling partners, we can process various materials and maximize their value.
Frequently Asked Questions

1.  What is the  lowest threshold (amount of cups) to partner with The One Project?

AsThe One Project we’re focused on creating a positive impact on the events sector. That’s why there is no threshold for events to sign up to our services.Starting from 10.000 cups we are highly cost effective if you compare us with the hard cup alternative. Also, from a sustainability perspective we can prove the benefits of working with us.

2.  Can I  deliver you my own material?  

Events and partners signed up to our services can conveniently drop off their own materials at multiple locations throughoutBelgium and the Netherlands. For more information on our drop-off points and services, please contact our team.

3. Can you help with other services?

In addition to our standard offerings, we provide extra services to our partner network, including highly skilled personnel and all the necessary tools to organize festivals such as tokens, bracelets, compostable packaging, and cups. Our state-of-the-art 3D printers are also available for live printing at events, whether large or small. From start to finish, we can build custom stands to meet your unique brand and event requirements.

4.  Can you de-ink ink-branded cups?

Our patented cleaning system utilizes our proprietary NANO technology to clean ink off cups without the use of chemicals or soaps. As one of the only companies in the world offering this technology, we're proud to deliver an eco-friendly solution to our clients.

5. Soft Cups PET vs Hard Cups PC/PP?
Which is more environmentally friendly?

Sustainability is a crucial factor in reducing carbon footprint and promoting a sustainable future. In line with this priority, this report aims to provide a comparative analysis of the sustainability level ofPP/PC hard cups versus PET soft cups. The report evaluates the production process, carbon emissions, waste generation, and reusability of both types of cups to identify the one with the lower environmental impact.PP/PC Hard Cups vs. PET Soft Cups:PP/PC hard cups are typically made from virgin plastic, while PET soft cups can be made from recycled plastic. A study conducted by Kearney revealed that the production of soft cups generates 48%less greenhouse gas emissions, uses 41% less energy, and generates 46% less solid waste than hard cups [1]. Soft cups can also be produced using recycled materials, further reducing their environmental impact. In contrast, the production of hard cups requires four times more virgin plastic than soft cups, leading to a higher carbon footprint during production. Additionally, hard cups are typically produced in countries such as China, the Middle East, and theUnited States, resulting in longer and more complex supply chains that increase carbon emissions and transportation costs.Moreover, the production of hard cups often involves the use of colorants, which can make them difficult to recycle. In contrast, soft cups are typically made from plain white or clear plastic, which makes them easier to recycle. A study by the Waste and Resources Action Programme (WRAP), a UK-based organization that works to promote sustainability, found that recycling PET cups produces a lower carbon footprint than recycling PP/PC cups. The study also found that PET cups are more likely to be recycled thanPP/PC cups [2]. Another study published in the Journal of Cleaner Production found that PET cups can be recycled more efficiently than PP/PC cups. The study also concluded that PET cups can be produced using less energy and generate less waste than PP/PC cups [3].Regarding reusability, while hard cups are advertised as being reusable up to 20 times, in reality, achieving this number is challenging due to human behaviour, such as damaging the cups, and the logistics of off-site cleaning and transportation. In contrast, soft cups can be easily de-inked and recycled back into soft cups, creating a closed-loop recycling system that significantly reduces waste. A report by the EuropeanCommission's Joint Research Centre found that the use of reusable cups has a lower environmental impact than the use of disposable cups, but only if the cups are reused a sufficient number of times. The report found that a minimum of 20 uses is needed for reusable cups to have a lower environmental impact than disposable cups [4].Environmental Impact:The report further examines the environmental impact of cups on waste management systems. According to Zero Waste Europe, theEuropean Union generates approximately 25 million tons of plastic waste each year, with only 30% being recycled [4]. Hard cups contribute to this waste stream, as they are often discarded after a single use. In contrast, soft cups can be recycled and reused multiple times, reducing the amount of plastic waste generated.
Based on the data and studies presented in this report, PET soft cups have a lower environmental impact than PP/PC hard cups.Soft cups can be produced using recycled materials, require less energy, generate less waste, and create a closed-loop recycling system that significantly reduces waste. Additionally, the supply chain for soft cups is typically shorter, resulting in fewer carbon emissions and transportation costs. Therefore, the report recommends the use of PET soft cups in events and festivals to reduce their carbon footprint and promote a more sustainable future. Furthermore, to optimize the sustainability potential of soft cups, the report recommends the use of an effective closed-loop recycling system that is tracked transparently, optimizing logistics, and investing in personnel and resources. The use of 80-100% recycled content for soft cups can also reduce the need for virgin materials and decrease the environmental impact associated with the production of new materials.The report also suggests that education and awareness campaigns be conducted to promote the use of sustainable cups among event-goers. This can be achieved by partnering with event organizers and sponsors to promote sustainable practices and encourage the use of reusable cups. apply to, we have a team of designers and 3D print engineers ready to help you look at your designs and transform this into a 3D model, or if you already have one; help you optimize your design for the technique to print this as financially viable as possible.

6. I have a lot of questions (action point to book a meeting)

You can book a meeting with one of our experts using this link to discuss any other questions you might have.

7. Which countries do you operate in?

For events specifically we currently operate in Belgium and the Netherlands. However, we are always open to new opportunities. If you would like to bring soft cup cup-to-cup recycling for your events don't hesitate to reach out and we can discuss it.
“We fight single use plastic and aim to expand the lifespan of waste”
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recycling revolution?
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“Reviving waste, redefining sustainability - The One Project, your one-stop-shop for recycling solutions and upcycling initiatives.”